Traditional Marketing vs Digital Marketing: The Ultimate Guide to Winning Strategies & Costly Mistakes. Marketing is one of the backbones of business for promoting next steps. In the past, traditional marketing came under offline marketing, which included TV, billboards, radio, etc. It evolved into digital marketing, which came under online marketing. It is cost-effective and reaches more customers.
Traditional Marketing vs Digital Marketing
Marketing plays a very crucial rule in business but the way of traditional marketing or digital marketing. traditional marketing is the offline marketing and low reach to audience as well digital marketing is cost effective and online marketing to reach more audience
Digital Marketing Strategies
- Inbound Marketing
- Outbound Marketing
- Account – Based Marketing
- Retargeting
- Personalisation Automation
Types of Marketing
- Offline Marketing : Offline Marketing reffers the traditional marketing method by run ads in TV Commercial, Redio, Print ads (newspapers, magazines), billboards, direct mail and event sponsorships. These methods build trust and engaging effectively to broad customers.
- Online Marketing : Online marketing also known as Digital marketing by using online marketing we will promote products, services and brands in pay per click PPC palttforms, Social media marketing, Search engine optimisation, email marketing, content marketing and influencer marketing. online marketing allows a business people to target specific audienc, and track real time records as well wider global reach and engage cusomers directly.
Offline Marketing
- Radio Marketing
- TV Marketing
- Digital Billboards
- Product Demo CDs
- Enhance Electric Devices
- Phone Marketing > SMS, Cold Calling.
Online Marketing: {Internet Marketing, Laptop, Mobile}
- Pay Per Click (PPC): Pay-per-click Advertising (PPC) the paid platform for running paid ads on Google, Facebook, and other platforms.
- Social Media Marketing: Using social media platforms like Facebook, Instagram, LinkedIn, and Twitter. We will do marketing for higher reach.
- E-mail Marketing: Email marketing is nothing but promotional emails and newsletters.
- Content Marketing: By Writing blog, Infographics and videos, content improve business brands and run ads also
- Influence Marketing: Influence marketing is the type of marketing they have large, engaging followers on social media platforms. They promote products, services, or brands for awareness and drive sales.
- Affiliate Marketing : Affiliate marketing is the partnering with websites or influencers to promote their product.
- Video Marketing: Video marketing is one of the marketing strategies. by promoting of services, products and brands by visual storyline it is the most effective way to get customers.
- Search Engine Optimization (SEO): SEO uses optimization to improve the website’s rank on Google.
Marketing Channels
- Websites
- Social Media Platforms (Facebook, Instagram)
- Youtube (Video Marketing)
- Search Engines (Google, Bing, Etc.)
- Mobile Apps
- Podcasts
- Online Advertising ( Display Ads, Native Ads)
