The Ultimate Guide to Digital Marketing. Discover The Various Types, Strategies, Tools. Learn how to boost your online presence and reach the target audience
The Complete Guide to Digital Marketing. There are Types of strategies tools to Discover Find out How to improve your Online Presence and Attract Target Audience
What is Digital Marketing ?
Digital Marketing is the Promotion of Products, Services or Brands by using Digital Channels like Website, Social Media, Emails, Mobile Apps. Digital Marketing Uses the internet and Digital Platforms to Reach a More Focused and Wider Audience
Digital Marketing is Evolved the way of Business Reach and Engage with target audience or Customers. Now a days solid online presence is very important and crucial for Success. This will and overview of Digital Marketing.
Digital v/s Marketing
Digital :- Digital refers the Technology. Uses the Computers and Electronic Devices to Promote the Products, Services and Brands unlike Traditional Marketing. Any Product, Service and Brand Display Electronically to reach People.
Marketing :- Marketing is the Broad Concept. Marketing is Promoting, Selling and Distributing Products or Services to Consumer.
Marketing Contains Research, Products Development, Advertising and Sales Strategies.
The Full form of Marketing.
M – Media of
A – Attracting
R – Reading Customers Using
K – Knowledge to Generate
E – Eagerness
T – Towards
I – Innovative and
N – Newly Launched
G – Goods and Services in the Market
Advantages of Digital Marketing
Digital Marketing Offers a Number of benefits for Individual and Business People Looking for Online Presence to reach more. Here some Advantages of Digital Marketing.
Wider Reach
By Using internet, Business People will reach more number of People in Globally, Geographically, Based on Intrest and Increase the Customers.
Long Term Growth
By using Search Engine Optimization (SEO) we will rank the Website in Search results it helps longer growth and Driving Organic Traffic.
Higher Engagement
By Using Social Media, Blog, Email Marketing and Pay Per Click (PPC) Business People Will get more leads and Converts into Customers
Target Margeting
In The Instagram and Pay Per Click (PPC) are Provide the Geographically, Demographically and intrest based Target Marketing to reach more audience
Increase Brand Awareness
Constantly upload the blogs, Social Media Posts and reels in Youtube, Instagram, Facebook To Reach the more Customers and Establish the Effective Branding
Flexibility & Adaptability
Digital Marketing Allows to a Quick adjustment of Campaign according to they need based on Demographically, Geographically, Intrest and age
History of Digital Makting:
- In 1990 Digital Marketing is was first used search engine, archies was created.
- In 1993 Clickble banner ad was introced after Hotwired was Purchased few ads.
- In 1998 Google born.
- In 2000 Google was Introduced Google ad Words, Pay Per Click (PPC) Advertising.
- In 2003 wordpress & Myspace was started.
- In 2004 Gmail was started as well as Facebook also started.
- In 2005 youtube was started.
- In 2014 Facebook was launched Messenger and acquired Whats app .
Fundamentals of Marketing: The Five ‘P’ s of Marketing
Marketing of Five ‘P’ s :
- People
- Price
- Product
- Place
- Promotion
3. Product : Any Product, Service or Brand Transform into Digitally and Use and The way of Consume.
5.Promotion : To Place the Product, Service or brand in Digital Places (Ex; Instagram, Facebook, Google) to reach People and Make The Ads like Pay Per Click (PPC), Meta ads..,
Conclusion
In Conclusion, Digital Marketing is Important Component of Modern Business Strategy. By analysing the Types, Strategies, Tools and best Practices. In This Guide, In Business can effectively reach and Intract with audience. Stay Update with the latest digital marketing Strategies.
